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Product Description The FatTrack GOLD is a new configuration of the successful FatTrack II, with a MyoTape Body Tape Measure added for extra measurement capability. The FatTrack GOLD Digital Body Fat Caliper with MyoTape enables a user to measure (AND TRACK) body fat % by oneself - easily and accurately. Recommended by Men's Journal, Muscular Development, Oxygen, Physical, Shape, Ironman, Muscle & Fitness Hers, Max Sports & Fitness, American Health and Fitness, IDEA Personal Trainer, and Natural Muscle magazines. Also recommended by the World Natural Bodybuilding Federation, the FatTrack II meets the stringent requirements of weightlifters, bodybuilders, and powerlifters. Whether you are in the Body-for-LIFE challenge, a competitive lifter, personal trainer, or just trying to monitor your body fat to maintain great health, the FatTrack II gives you the do-it-yourself ease and accuracy expected from expensive medical devices. Each FatTrack GOLD product includes: A FatTrack II Digital Skinfold Caliper, Myotape Body Tape Measure, user manual with instructions, FREE copy of "Improve Your Measuring Skill," with practical pointers for getting the best measurement readings and valuable information on ideal weight and muscle.
Customer Review: Works, but not consistently
I am not experienced at using body fat calipers, so I am having trouble getting consistent results. I got 17% and 21% in two different measurements back to back.
Customer Review: Good for a few times of use
Very Cheaply built product, I actually bought two and now I don't have neither of them because they brook after a few times of use and were thrown away.

A toned body draws attention and admiration. A fit and supple body packs the energy to perform at the optimum level. Staying in shape also improves confidence and gives the necessary boost to march ahead in life. Only those that are fit can survive the race and competition in life. Working out at the gym is an obvious thing to do to stay in shape. Along with eating healthy foods, time spent in the gym is the prescription for those that want to shed weight and become fit.

Web sites that want to improve their visibility and profitability on the Internet have to be search engine and social media fit. This fitness can be achieved through working out with the three most popular search engines - Google, Yahoo, and MSN (GYM). Web sites always clamor to be on the top of the search engine results. Only the fit ones can withstand the rigors of competition of business today. Similarly, only the search engine fit web sites can catch the attention of the buyers and increase exposure as well as sales of the products and services they are dealing with. Otherwise there is every possibility of a web site getting lost in the crowded and seamless cyberspace - unnoticed and unvisited.

What it means to be Google, Yahoo, and MSN (GYM) Fit

This simply means that your web site should be so worked upon that it becomes easily searchable on these three popular search engines - Google, Yahoo, and MSN. Your web site attains search engines fitness when it is perfectly ready for submission to the search engines. The fitter and suppler the web site, the better is the chance to come at the tops of search results.

The first step towards that is to get a set of keywords that these search engines love. As getting the membership of a gym doesn't automatically build muscles, simply getting keywords related to your web site will not build your website's fitness for these search engines. The content of your web site should be written and rewritten with appropriate mixing of these keywords. The incorporation of keywords should be as per the norms of the search engines. Too many keywords would risk banning of your web site by the search engines. And a paucity of keywords would not deliver the desired results and defeat the entire purpose of adding keywords. Just as the right amount of time spent on exercise would result in superb muscles, enriching the content with the right amount of keywords will result in a search engine ready web site.

Search engine spiders are computers and they use a complex algorithm that the SEO experts understand. Apart from adding keywords to the content there are hundreds of other factors related to search engine optimization. As a novice if you dabble in this you may over-do things and then risk getting your web site banned from the search engine altogether or blacklisted. This job is better left to a SEO professional.

A certified fitness coach knows exactly how to target muscle groups to help with growth, appearance and performance. Left to your own devices, you may over-do or work out very little to get any visible benefit. Or worse still, you may injure yourself by not exercising in the proper way. Exercising according to the plan of a certified gym coach will slowly and yet definitely yield results. Similarly, efficient SEO professionals are capable of improving the ranking of your web site through a systematic approach. They would know what keywords to use and how many times in the content. They will suggest creating blogs for your web site and making them popular in social media networks. Using other techniques such as social book marking, adding images, and creating links that will push up the ranking of your web site. Combining a host of factors a dependable SEO professional will optimize your web site just as a certified fitness coach combines exercise, nutrition, and rest to shape your body.

Media Exposure and Profits through Search Engine Fitness

More and more users are choosing the Internet and the search engines to buy products and request services. Trends in ad spending by sellers and buyer behavior indicate that the shift is clearly pronounced towards the Internet more than any other form of media. The Internet is poised to become the dominant player among all media sources for its easy and cheap accessibility, wider reach, speed, and convenience.

Exposure on the Internet is both affordable and durable. Advertising for a single day in a national daily or a regional daily costs tens of thousands of dollars. With much less than that, a web site can be set up and made to be search engine optimized too. The web site stays for as long as the owner wishes. TV ads are gone in seconds. The viewer goes to pick up a drink from the fridge and the ad is gone. There is a greater possibility that the viewer simply mutes the channel or changes the channel when your ad is on. A 30-second spot on TV is equally costly. A CPM (cost per thousand) of $20 for a 3o-second spot reaching out to one million viewers watching a show would cost $20,000. For less than half of that cost you can start a neatly designed web site and employ the services of an expert SEO professional to enhance its search engine visibility. Moreover, traditional advertising wastes nearly half of the ad money by focusing on the wrong demographic group or by missing target audience altogether. In 2006 nearly $220 billion of the total $428 billion spent on advertisements worldwide was wasted. This waste is almost non existent in Internet advertising, specifically in web site creation and promotion of the web site through SEO. Cutting down such colossal waste translates into money saved, reduced costs, and better profits. For these reasons advertisers increasingly prefer using the Internet as the medium of advertisement. By 2011 advertisements on the Internet are going to surpass advertising on other forms of media.

Social media allows for a two way interaction unlike traditional media which only allows the sellers' voices to be heard. Targeting the required audience and reaching out to them at an affordable cost through search engine optimization makes a lot of sense. A GYM (Google, Yahoo, and MSN search engine) fit web site is more likely to come at the top of search engine results, attract larger traffic, and convert a greater number of visitors in to sales. Isn't that the bottom line every producer and seller is aiming for? So hit the GYM and reap the benefits. The sooner you do it the better. Remember, you are never too late for fitness exercises and your web site is never too late for GYM fitness. Make sure that you consult the relevant professionals (a doctor and a certified fitness coach for physical fitness and an ace SEO professional for GYM fitness) before you embark on either venture.

Doug Dvorak is the CEO of DMG Inc., a worldwide organization that assists clients with productivity training, corporate humor and workshops, as well as other aspects of sales and marketing management. Mr. Dvorak's clients are characterized as Fortune 1000 companies, small to medium businesses, civic organizations and service businesses. Mr. Dvorak has earned an international reputation for his powerful educational methods and motivational techniques, as well as his experience in all levels of business, corporate education and success training. http://www.dougdvorak.com

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